Sears Home & Life Pleasant Living is a retail concept that combines the brands of Sears and Kmart. Similar to Apple’s Genius Bar, Home & Life stores have a service desk and “Search Bar” to help customers find what they need. These stores are designed to serve as a hub of family activity, and will feature products from both companies. Shoppers can order items online and pick them up at the store, curbside, or both.
Although the stores are smaller than Sears’ larger retail stores, they offer a more tactile experience. They also have a section devoted to Smart Home Services. In addition, Sears has replaced many appliances with new, more affordable models. The company competes with other big-name retailers such as Best Buy, Lowe’s, and Home Depot. In the last quarter of 2017, the company reported a 2% increase in same-store sales.
The Home & Life concept was first implemented in the United States in the fall of 2013. After filing for bankruptcy, Sears has rebranded itself as a smaller chain. The goal is to sell more items to consumers that are used in their everyday lives. The Overland Park store houses a variety of home appliances, tools, mattresses, and other items needed to build a home. The concept has been successful for the retailer, whose brand has grown to become one of the largest in the nation.
The Sears Home & Life concept stores are apparel-free, with a footprint of ten thousand to fifteen thousand square feet. While the brand still sells apparel, it focuses on a wide variety of home and lifestyle products. Its online presence also provides a wide selection of connected home products, including smart devices. There are kitchen vignettes, and even kitchen appliance repair. The Sears Home &Life format is one of the largest and most popular.
While the concept of Home & Life is a unique concept, it will compete against a crowded market. While many big-box stores offer similar products, Sears Home &Life will focus on offering services and parts that consumers use every day. The new stores will also feature appliances and other smart home products. Moreover, consumers will be able to take advantage of the free service by buying online and picking it up in the store.
A new line of products will be offered at Home &Life stores. The stores will sell major and small appliances. In addition, they will also have connected home products. With a partnership with Amazon, some Kenmore appliances will be Alexa-enabled. Other home improvement items will be featured at the stores. These stores focus on service. The store will also feature kitchen vignettes and a smart-home experience.