Sears reimagined its retail format in 2017, launching new, smaller-format stores with appliances and mattresses. Using feedback from customers, the company designed the interiors of the Home & Life stores Pleasant Living. Members can learn how to make their homes smarter with technology. Experts at the welcome service desk will show members how new appliances will look in a full-sized kitchen. Images of Lafayette will be featured on the store’s website and on the products.
In recent years, Sears has seen sales decline steadily, and the company went 42 quarters without same-store sales growth. Last year, Sears lost $318 million, and during the holiday season, it was hit by bankruptcy costs. The new stores offer home services, as well as leading appliances, smart home products, and kitchen vignettes. While these products might be limited, the upscale design of the stores will attract shoppers and create buzz among those in the neighborhood.
Sears Home & Life stores are aimed at baby boomers, who are familiar with the company’s brands. Customers will be able to access the company’s home services, which includes appliances, plumbing, and HVAC, as well as other services. Unlike the original Sears stores, the Home &Life stores also carry a range of other brands. Although the retail format remains similar, Sears Home / Life will be different.
In addition to major appliances, Sears Home & Life stores also offer connected home products. Some Kenmore appliances are Alexa-enabled, which means that they can answer questions about these products. And since Sears owns Sears, the customer experience is the primary priority. For these customers, a unique experience is important. They’ll appreciate the personalized attention and expert service. They’ll get the best possible product at the lowest price.
The new concept allows Sears to reopen small stores in cities where it has previously been unsuccessful. The stores feature a “Search Bar,” similar to the Genius Bar on Apple’s website, and shoppers can use it to order items on the website. In addition to online purchases, customers can also access the service desk to get help with repairs. A Home & Life store is like a virtual “superstore” in the digital age.
The new concept has been a success at Sears. With a larger footprint, Home & Life stores will focus on major appliances, mattresses, connected home products, and kitchen vignettes. However, the competition is fierce. While Sears will be opening a new store in the Overland Park location on Friday, it will open up its first & only store in the city. The rebranded location will have a service desk and a “Search Bar” similar to Apple’s Genius Bar.
Unlike other stores, the Home & Life concept has been designed to appeal to a younger audience. In the same way that Sears once focused on clothing, Sears has now shifted its focus to selling products consumers use daily in their homes. The new locations include home appliances, tools, mattresses, and other items consumers need to make their houses a home. A successful store can be a “lifestyle” for a family.